Cookie Policy & Browser Tracking
Transparent browser storage policies govern every visit to High Point Roofing Corp.
Effective Date & Scope of Policy
This tracking and cookie specification took effect on 2026-11-10. It defines every HTTP cookie, local storage key, and session parameter utilized when navigating our roofing services catalog, scheduling emergency repairs, or interacting with our unit-rate project estimator.
High Point Roofing Corp operates with complete technical transparency. We outline below the specific purposes of our tracking tools, the precise lifespan of each stored key, and the technical mechanisms through which visitors retain total authority over their device storage.
Storage Categories & Functional Purpose
We segment our client-side storage technologies into three precise categories to ensure clarity:
Strictly Necessary Storage: These keys are vital to the technical functionality and security of the website. They record your consent configuration, maintain live session continuity with our dispatch desk during a support chat exchange, and protect web forms against automated bot submission. Without these essential keys, basic services such as requesting a roof leak repair Miami consultation cannot execute reliably.
Analytical & Measurement Storage: These tags measure aggregated website interactions, such as page load latencies, scroll engagements, and technical navigation flows. They help our engineering team verify that pages load properly on mobile devices under varying cellular conditions across South Florida.
Advertising Attribution Storage: We receive paid commercial traffic. When you reach our site by clicking a sponsored link, digital advertising networks place or read attribution parameters to verify campaign efficacy. These mechanisms help us evaluate whether marketing investments in standing seam metal roofing or flat roof repair TPO EPDM yield valid customer inquiries.
Complete Inventory of Cookies & Storage Keys
The table below enumerates every active cookie and local storage key deployed on highpointroofingcorps.com, including its provider, classification, explicit function, and precise expiration window.
| Key Identifier | Provider / Host | Category | Technical Purpose | Retention Duration |
|---|---|---|---|---|
site_consent_v2 |
First-party (High Point) | Strictly Necessary | Stores the visitor’s cookie consent preference (allow or deny) so the consent banner is not shown repeatedly. | 12 months |
hprc_chat_token |
First-party (localStorage) | Strictly Necessary | Preserves a randomized alphanumeric session token enabling persistent technician dialogue via sazi66b.php across page reloads. | Session / 12 months |
_ga |
Google LLC | Analytics | Calculates aggregated visitor and session metrics for statistical performance analysis. | 24 months (if allowed) |
_ga_* |
Google LLC | Analytics | Maintains session state and telemetry during an active browsing journey across the portal. | 24 months (if allowed) |
_gcl_au |
Google Ads | Advertising | Used by Google Ads to experiment with ad efficiency across websites utilizing their commercial network. | 90 days (if allowed) |
_uetsid |
Microsoft Advertising | Advertising | Records unique visits to evaluate conversion paths originating from Microsoft Bing search advertisements. | 1 day (if allowed) |
_uetvid |
Microsoft Advertising | Advertising | Stores persistent attribution telemetry for visitors arriving via Microsoft Advertising campaigns. | 13 months (if allowed) |
_fbp |
Meta Platforms | Advertising | Enables conversion tracking for commercial ad campaigns placed across Meta social networks. | 90 days (if allowed) |
Paid Advertising Networks & Click Identifiers
High Point Roofing Corp runs active marketing campaigns on digital ad platforms. When a visitor clicks one of our sponsored advertisements, specific click query parameters are passed in the landing page destination URL:
- google ads: Attaches the
gclid(Google Click Identifier) parameter to the URL to evaluate search ad conversion and keyword efficiency. - microsoft advertising: Transmits the
msclkid(Microsoft Click Identifier) parameter to track inquiries generated through Bing search campaigns. - meta ads: Transmits the
fbclid(Facebook Click Identifier) parameter for traffic routed from social media marketing assets.
These click identifiers are handled strictly in accordance with user consent selections. Under no circumstances are individual property records or roof repair quotes matched with broader behavioral profiles.
Consent Mode v2 Enforcement
To uphold rigorous privacy standards, our website executes Google Consent Mode v2. Upon your initial visit, all four primary tracking signals are defaulted to a denied state before any external script executes:
ad_storage: Denied by default; governs cookie storage related to advertising.ad_user_data: Denied by default; authorizes sending user data related to advertising to Google.ad_personalization: Denied by default; controls whether data can be used for personalized advertising.analytics_storage: Denied by default; controls reading or writing analytics cookies.
These signals remain strictly denied unless you click the “Accept” button on our consent interface. If you click “Decline”, all four signals are reaffirmed as denied. If you previously allowed storage and later choose to revoke permission, our software triggers an immediate state update, setting all parameters back to denied.
How Consent is Granted, Adjusted, or Withdrawn
When you first land on our site, a compact consent banner appears at the bottom of the screen. You may accept all cookies or decline non-essential storage with a single click. Your selection is recorded in site_consent_v2 for a period of 12 months.
You retain the right to modify or revoke your decision at any time. To adjust your preferences, click the control available in the footer of every page. Opening this interface allows you to toggle your authorization or reset your status instantly.
Impact of Declining Non-Essential Cookies
Declining non-essential cookies has zero negative impact on your browsing experience or access to our roofing services. If you choose to decline:
- You can freely review all unit prices, material specifications, and architectural shingle installation options.
- Our interactive roofing cost estimator remains fully functional, calculating accurate material and labor ranges.
- You can submit repair inquiries via taceee8.php or initiate live technician conversations via sazi66b.php without obstruction.
- Third-party analytical and advertising platforms will simply receive ping-free, aggregated signals or no conversion data at all.
External Vendor Privacy Policies
Third-party advertising and technology platforms process telemetry subject to their independent data handling terms. You may review their legal policies and manage platform-level preferences directly through their official portals:
- Google LLC: Review Google’s privacy framework, data practices, and opt-out controls at policies.google.com.
- Microsoft Corporation: Review Microsoft Advertising policies and telemetry governance in the Microsoft Privacy Statement at privacy.microsoft.com.
- Meta Platforms: Review Meta Ads privacy controls and off-platform tracking settings through the Meta Privacy Center at facebook.com/privacy/policy.
Questions Regarding Browser Tracking Technologies
If you have questions regarding our implementation of Consent Mode v2, specific cookie parameters, or our data storage policies, please contact our technical administration desk:
High Point Roofing Corp
Attn: Data Privacy & Tracking Compliance
7105 SW 8th St, #202, Miami, Florida 33144, Miami, Florida, United States
Telephone: 305-801-5332
Email: [email protected]